Est. 2006 — Boston — Los Angeles

Est. 2006
Boston — Los Angeles

Ego custodem saltus caseus






Latest  Releases
– Sprezzatura (2020, LP)
Stream/Purchase links

Exile: 10th Anniversary Edition (2020, 3xLP)
— Purchase: Aloud Store | Bandcamp

City Lights (2019, EP)
— Purchase: Aloud Store | Bandcamp

Some bands you can always recognize–they produce the same sound, even the same song, year after year. But great musicians don’t just keep playing, they constantly evolve. Aloud’s new record, Sprezzatura, is a showcase for a band joyfully shedding the old and moving boldly forward, both sonically and lyrically.

The record marks a maturation for Aloud’s Henry Beguiristain and Jen de la Osa. The pair have been making music since their teenage years in Miami, where a shared passion for rock bands like Oasis and The Who set them apart from many of their peers in the working-class Cuban community both grew up in.

“From the beginning, music has been a way to express ourselves, and to grapple with the major issues in our lives,” de la Osa said. “Back then, we didn’t always feel like we fit in, but music set us apart. It gave us an identity.”

That identity is powerfully clear on Sprezzatura, whose songs grapple with everything from sexual desire in the energetic neo-soul song “Loving U’s A Beautiful Thing”; to the kind of late-night soul searching that might lead you to uproot everything you’ve ever known in the lyrical, occasionally mournful, but uptempo ballad “Waiting (Scenes From A Lonely Planet)”; to the raw, full-throated need to tell truth to power in the galvanic rock anthem “Hungry Land.” The band’s propulsive, soul-influenced rock sound underpins complex, emotional lyrics, a juxtaposition that makes the singles all the more memorable.

From beginning to end, the album is a raucous, joyful explosion. Heavily influenced by the Muscle Shoals sound, Sprezzatura was recorded at Mad Oak Studios, co-produced with Benny Grotto (Magnetic Fields, Ben Folds, Weird Al) and mixed by Grammy award winner Guy Massey (Paul McCartney, The Libertines, Ray Davies).

The excitement animating the record is even more palpable in the band’s high energy live shows, which have earned them comparisons to blues rock icons The Alabama Shakes and The Black Keys. Longtime bassist Charles Murphy and drummer Chris Jago build a propulsive scaffolding for the addition of colorful horns, provided by saxophonist Alanah Ntzouras Maguire and trumpetist Vanessa Acosta. Upbeat, pop-rock guitars prop up de la Osa’s signature throaty growl and Beguiristain’s lilting melodies (the two alternate between lead vocals and harmonies), filling out the band’s exciting, effervescent wall of sound.

“To me, growing up is about learning who you are… and how to stop trying to be anyone else,” Beguiristain said. “This album is all about moving past what you’re told to be, or to want, or to feel. It’s about letting go of things that weigh you down and being fully yourself.”

It’s clear from the driving, powerful force of Sprezzatura that Aloud is more than ready to come into their own, and step into the spotlight.


Latest  Releases
– “Take a Picture” (2021, Single)
Bandcamp | Apple Music | YouTube | Spotify

OldJack’s Summer Jams Vol. 1 (2020, EP)

Luck and Drive (2017, LP)
Bandcamp | Apple Music | YouTube | Spotify

Since their first show way back in 2008, critics and fans knew there was something unique about OldJack. Hailed as the most underrated band in Boston, with three guitars, bass, drums, organ/keys, and a front man from yesterday, OldJack belts out their original material with lots of harmonies, big vocals, and guitar solos galore.

From being the underdog, wild card winning, reprieved Rock n’ Roll Rumble finalists to Boston Music Awards nominees and a staple of multiple music festivals in the northeast – OldJack has firmly planted their feet in the New England Music Scene, making music for music’s sake.

While the members have changed and the band has grown in numbers (they currently bring 7-8 people to the stage), the band is constantly developing and exploring its signature Old Soul Rock ‘n’ Roll sound.


About Us

Lemon Merchant Records was founded in a small apartment in Allston, Massachusetts, in 2006 with the modest goal of releasing Aloud’s debut album Leave Your Light On and then calling it a day.

However, like anything worthwhile, this small collective we call a record label has managed to stick around — adding dozens of additional releases (and counting!) along the way.

While our deep adoration of music has not made any of us independently wealthy, the work we boost has received nods from places like the Boston Globe, the Huffington Post, and NPR — as well as popping up in film and television, and winning the occasional award.

Since 2017, we have primarily operated out of Los Angeles while maintaining strong ties to the Boston area.



Email: info at


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Facebook: @lemonmerchant

Twitter: @Lemon_Merchant

©2021 Lemon Merchant Records. All rights reserved.